{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While most luxury brands drive direct exposure via social media advertising, celebrity collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products have not changed a lot in years; it does not have TikTok, and does not give celebs complimentary handba